Staying close to our fans
Brands play an increasingly important role in our lives. They often become a part of our emotional landscape as we come to feel connected to the brands we own or aspire to. Brands help bring people together, a feeling of affinity that is directed back towards the brands themselves. That’s why we at the Berlin Acoustics Group refer to our customers as fans: The type of connection we aspire to goes far beyond a mere exchange of good and services.